search query: @indexterm Organizational communication / total: 295
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| Author: | Steyn, B. |
| Title: | From strategy to corporate communication strategy : a conceptualisation |
| Journal: | Journal of communication management
2003 : VOL 8:2, p. 168-183 |
| Index terms: | MANAGEMENT ORGANIZATIONAL COMMUNICATION PUBLIC RELATIONS STRATEGY |
| Language: | eng |
| Abstract: | Between enterprise, corporate, business, functional and operational stategy is a thing which differentiates - strategy management. It is conceptualized as a functional strategy which provides direction and focus to corporate communication function. Corporate communication is a framework for the communication plans which are developed to implement organization´s strategy. |
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