search query: @indexterm Public relations / total: 295
reference: 89 / 295
Author: | Kelleher, T. |
Title: | PR and conflict : a theoretical review and case study of the 2001 Univeristy of Hawaii faculty strike |
Journal: | Journal of communication management
2003 : VOL 8:2, p. 184-196 |
Index terms: | CASE STUDIES CONFLICT MANAGEMENT NEGOTIATION PUBLIC RELATIONS |
Language: | eng |
Abstract: | This article examines theoretical models of public relations and criticises those models in terms of conflict theory. Article includes a case study of faculty strike in the University of Hawaii. It also includes findings from interviews with PR professionals and chief negotiators. |
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