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| Author: | Lev, B. |
| Title: | Sharpening the intangibles edge |
| Journal: | Harvard Business Review
2004 : JUN, VOL. 82:6, p. 109-116 |
| Index terms: | Accounting Finance Intangible assets Financial statements Investment Public relations Companies |
| Language: | eng |
| Abstract: | Studies show that neither markets nor managers accurately value investments in intangibles like R&D. The result: misallocated resources. The solution: read on. Included is a set of 10 U.S. company valuations to define e.g. under- and/or overvaluation. |
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