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| Author: | Lages, C. Lages, L.F. |
| Title: | Antecedents of managerial public relations: a structural model examination |
| Journal: | European Journal of Marketing
2005 : VOL. 39:1-2, p. 110-128 |
| Index terms: | Communication Consultants Linear models Marketing management Public relations United Kingdom |
| Language: | eng |
| Abstract: | The paper identifies key forces influencing the degree of managerial public relations and the practice of public relations as a strategic tool. As a result of their examination the authors found that research expenditure and importance given to qualifications are key antecedents of managerial public relations. |
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