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| Author: | Messina, A. |
| Title: | Public relations, the public interest and persuasion: an ethical approach |
| Journal: | Journal of communication management
2007 : VOL. 11:1, p. 29-52 |
| Index terms: | ethics public relations |
| Language: | eng |
| Abstract: | This paper discusses whether ethical persuasion can be part of public relations practice. It is suggested that the public interest is not a standard that individual practitioners can determine, decide, know, or apply to assess the ethics of their practice. Nevertheless, ethical persuasion can be evaluated using other standards. |
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