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| Author: | Katz, N.H. Pattarini, N.M. |
| Title: | Interest-based negotiation: an essential business and communications tool for the public relations counselor |
| Journal: | Journal of communication management
2008 : VOL. 12:1, p. 88-97 |
| Index terms: | public relations communication negotiation |
| Language: | eng |
| Abstract: | This conceptual paper is grounded on a research on interest-based negotiations. The authors suggest that interest-based negotiation is a suitable communication tool for the public relations counselors. It is a more effective approach to build up the counselor - client relationship and manage differences or overcome obstacles. |
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