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| Author: | Fam, K-S. Yang, Z. Hyman, M. |
| Title: | Confucian/chopsticks marketing |
| Journal: | Journal of Business Ethics
2009 : VOL. 88, SUPPL. 3, p. 393-397 |
| Index terms: | marketing selling culture ethics religion corporate responsibility consumer behaviour Asia China USA |
| Freeterms: | CSR |
| Language: | eng |
| Abstract: | This introduction presents the contents of Special this issue on confucianism and marketing. The issue contents as follows: "Migration of Chinese Consumption Values: Traditions, Modernization, and Cultural Renaissance" by C.L. Wang and X. Lin ; "''Harmonious'' Norms for Global Marketing the Chinese Way" by L. Choukroune ; "The Impact of Chinese Culture on Corporate Social Responsibility: The Harmony Approach" by L. Wang and H. Juslin ; "The Effect of the Governance Environment on Marketing Channel Behaviors: The Diamond Industries in the U.S., China, and Hong Kong" by S. Li, K. Karande and D. Zhou ; "Confucius, Cars, and Big Government: Impact of Government Involvement in Business on Consumer Perceptions Under Confucianism" by D. Ackerman, J. Hu and L. Wei ; "Does Relationship Quality Matter in Consumer Ethical Decision Making? Evidence from China" by Z. Liu, F. Zeng and C. Su ; "A Study of the Attitudes Towards Unethical Selling Amongst Chinese Salespeople" N. Lee (et al.) ; "Confucian Ethics Exhibited in the Discourse of Chinese Business and Marketing Communication" by Y. Zhu ; "Chinese Negotiators' Subjective Variations in Intercultural Negotiations" by C.A. Warden and J.F. Chen. |
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