search query: @indexterm Public relations / total: 295
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| Author: | Laskin, A.V. |
| Title: | The evolution of models of public relations: an outsider's perspective |
| Journal: | Journal of communication management
2009 : VOL. 13:1, p. 37-54 |
| Index terms: | public relations models research |
| Language: | eng |
| Abstract: | This paper aims to review the historical development of the public relations' models/dimensions. It is concluded that the attempt to translate the public relations models into the dimensions has failed due to a variety of conceptual and methodological flaws. |
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