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| Author: | Podnar, K. Golob, U. |
| Title: | Reconstruction of public relations history through publications in Public Opinion Quarterly |
| Journal: | Journal of communication management
2009 : VOL. 13:1, p. 55-76 |
| Index terms: | public relations research history USA |
| Language: | eng |
| Abstract: | This paper aims to introduce a historical development of public relations (henceforth as: prs.) from its early days until 1970. It is aimed to show that in the early days of development prs. was closely associated with public opinion (herein as: p-op.) research. A historical content analysis is used to establish a "story of identity" using a review of selected articles from Public Opinion Quarterly from 1937 to 1970. It is found that prs. once was an essential part of p-op. science but later changed its focus to the management field, concerned with reaching different publics. |
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