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| Author: | L'Etang, J. |
| Title: | Guest editorial |
| Journal: | Journal of communication management
2011 : VOL. 15:2, p. 104-107 |
| Index terms: | communication public relations |
| Language: | eng |
| Abstract: | This editorial presents this special issue's contents dealing with central themes in public relation: dialogue, legitimacy and mediatisation. Some of the papers in this issue were presented at the CIPR academic conference at university of Stirling in 2009. The article contents as follows: "Public relations as dialogic expertise?" by M. Pieczka ; "The double-edged sword of legitimacy in public relations" by H. Merkelsen ; "Communication executives in a changing world: legitimacy beyond organizational borders" by C. Johansson and A. T. Ottestig ; "Providing, promoting and co-opting: corporate media work in a mediatized society" by J. Pallas and M. Fredriksson. |
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