search query: @indexterm public relations / total: 295
reference: 3 / 295
| Author: | Muller, A. Kräussl, R. |
| Title: | Doing good deeds in times of need: a strategic perspective on corporate disaster donations |
| Journal: | Strategic Management Journal
2011 : SEP, VOL. 32:9 p. 911-929 |
| Index terms: | social responsibility corporate responsibility strategic planning corporate image finance management public relations share prices disasters |
| Language: | eng |
| Abstract: | This article takes a strategic perspective on corporate magnanimity in times of crisis by examining the relationship between company value, reputation, and donations by U.S. Fortune 500 companies in the case of Hurricane Katrina. It is found that Katrinas landfall was related with significant negative abnormal stock returns. Specifically, findings indicate that a reputation for social irresponsibility was related with both the greatest drop in stock prices and the greatest likelihood of making a subsequent charitable donation in response to the disaster. |
SCIMA