search query: @indexterm Organizational communication / total: 295
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| Author: | Jordan, J. |
| Title: | L'information et la communication dans un groupe industriel international : le groupe Rhone-Poulenc. *RHONE-POULENC |
| Journal: | Gestion 2000
1988 : VOL. 4:1, p. 117-126 |
| Index terms: | ORGANIZATIONAL COMMUNICATION INFORMATION INDUSTRIAL ENTERPRISES INTERNATIONALIZATION |
| Language: | fre |
| Abstract: | The communication policy within the Group of Rhone-Poulenc is based on a number of principles, which are exposed: global communication concept, diagnostic of image, regular follow-up of the obtained results, creation of a team of communication experts. Actions which can be generalized in other companies are described: such as to take into small units and the feeling to belong to the company, to make a choice between the realtime information and different information, to use efficiently sponsoring, to create conditions in which personnel members are allowed to express their ideas. Two objectives are to be attached to all these actions: to improve the image of the company and to create good conditions for personnel motivations. |
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