search query: @indexterm Public relations / total: 295
reference: 204 / 295
Author: | Naples, M. |
Title: | Public relations for market research : the situation in the United States. |
Journal: | Journal of the Market Research Society
1989 : OCT, VOL. 31:4, p. 597-610 |
Index terms: | PUBLIC RELATIONS MARKETING RESEARCH USA |
Language: | eng |
Abstract: |
SCIMA