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| Author: | Bartram, M. Bartram, P. |
| Title: | Maintaining public acceptance of market research : the way forward. |
| Journal: | Journal of the Market Research Society
1989 : OCT, VOL. 31:4, p. 611-617 |
| Index terms: | MARKET RESEARCH ETHICS PUBLIC RELATIONS MARKETING RESEARCH CODES OF PRACTICE |
| Language: | eng |
| Abstract: |
SCIMA