search query: @indexterm Organizational communication / total: 295
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| Author: | Atwood, T. |
| Title: | Corporate culture: for or against you? |
| Journal: | Management Accounting (London)
1990 : JAN, VOL. 68:1, p. 26-29 |
| Index terms: | CORPORATE CULTURE CORPORATE STRATEGY ORGANIZATIONAL COMMUNICATION |
| Language: | eng |
| Abstract: | Review of existing corporate culture and how it can be changed. A definition of corporate culture. Its elements. Corporate purpose and principles for top management. Culture of achievement. Analyzing culture. Corporate strategy. Corporate communication. Customs or behaviour patterns. Innovative culture. Changing the culture. Corporate training. Local national culture. Boxes outline objectives to change; corporate perceptions; and management attitude. |
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