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| Author: | Stoehlker, K. J. |
| Title: | PR + PR Aus dem Pflichtenheft zweier Oeffentlichkeitsarbeit |
| Journal: | Marketing Journal
1989 : OCT/NOV, VOL. 22:5, p.482-485 |
| Index terms: | PUBLIC RELATIONS |
| Language: | ger |
| Abstract: | One of the two PRs in the title means public relations, the other means "Presse-Arbeit", that is press work. The author deals with the obligations of the press manager or media advisor. He should be flexible, creative, he should have an exhaustive knowledge of the firm's activity and the media as well. |
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