search query: @indexterm Public relations / total: 295
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| Author: | Plachta, J. |
| Title: | Does sweet talk pay? |
| Journal: | Management Today
1990 : MAR, p. 91-94 |
| Index terms: | PUBLIC RELATIONS CONSULTANTS |
| Language: | eng |
| Abstract: | Outstanding growth is seen in PR (public relations) in the past decade. Anti-PR feeling still exists, though, and if the industry is unable to tackle this and its other handicap, lack of trained staff, it may decline. The results of PR are not easy to measure, unless management is able to identify what they want people to understand about the firm. But the use of market research to test the process at various stages does put up costs - a point to be stressed to any potential customers. Many PR consultancies offer a crisis management service to cope with different kinds of failures. The urgent need of training in PR in Britain is stressed. |
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