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| Author: | Reinsch, N. L. Beswick, R. W. |
| Title: | Voice mail versus conventional channels : a cost minimization analysis of individuals' preferences. |
| Journal: | Academy of Management Journal
1990 : DEC, VOL. 33:4, p. 801-816 |
| Index terms: | ORGANIZATIONAL COMMUNICATION TELEPHONE EQUIPMENT INDUSTRY |
| Language: | eng |
| Abstract: | Professional, technical, and administrative workers read a vignette describing a communication need and expressed their preference for the channel they would use to initiate a message. Variables as message complexity and need for documentation were manipulated. Results support eight of ten hypotheses derived from a perspective of cost minimization with exogenous variables accounting for about 21 p.c. of the variance. Cost minimization can apparently predict individual channel selections and provide a partial basis for managerial decisions about adopting voice mail. |
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