search query: @indexterm Organizational communication / total: 295
reference: 158 / 295
Author: | Albouy, M. Saugeron, M.H. |
Title: | De l'identite technologique a la legitimite citoyenne: le mecenat technologique |
Journal: | Revue Francaise du Marketing
1991 : JAN, 131, p.5-11 |
Index terms: | SPONSORSHIP ORGANIZATIONAL COMMUNICATION TECHNOLOGY CORPORATE IMAGE |
Language: | fre |
Abstract: |
SCIMA