search query: @indexterm Public relations / total: 295
reference: 185 / 295
Author: | Stanley, J. |
Title: | Marketing Communications: How Marks and Spencer does it |
Journal: | European Management Journal
1991 : SEP, VOL. 9:3, p. 329-333 |
Index terms: | MARKETING MANAGEMENT COMMUNICATION PUBLIC RELATIONS RETAILING |
Language: | eng |
Abstract: |
SCIMA