search query: @indexterm Public relations / total: 295
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| Author: | Stanley, J. |
| Title: | Marketing Communications: How Marks and Spencer does it |
| Journal: | European Management Journal
1991 : SEP, VOL. 9:3, p. 329-333 |
| Index terms: | MARKETING MANAGEMENT COMMUNICATION PUBLIC RELATIONS RETAILING |
| Language: | eng |
| Abstract: |
SCIMA