search query: @indexterm sampling / total: 296
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Author: | Givon, M. M. |
Title: | Determination of optimal sample sizes in the beta-binomial brand choice model. |
Journal: | Journal of Marketing Research
1980 : FEB, VOL. 17:1, p. 58-62 |
Index terms: | SAMPLING CONSUMER BEHAVIOUR MARKETING MODELS |
Language: | eng |
Abstract: |
SCIMA