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| Author: | Sudman, S. Blair, E. |
| Title: | Sampling in the twenty-first century |
| Journal: | Journal of the Academy of Marketing Science
1999 : SPRING, VOL. 27:2, p. 269-277 |
| Index terms: | MARKETING SAMPLING DEVELOPMENT |
| Language: | eng |
| Abstract: | This article summarizes the most significant developments in survey sampling in the twentieth century, especially as they relate to marketing and marketing research, and attempts to predict, based on what we know now, significant developments that will occur early in the twenty-first century. This article is divided into nine sections: Developments in Door-to-Door Sampling, Development in telephone and Mail Surveys, Location Samples, Focus Groups and Other Sloppy Samples, Sampling Rare Populations and others. |
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