search query: @indexterm sampling / total: 296
reference: 237 / 296
Author: | Zeithaml, V. A. |
Title: | Consumer response to in-store price information environments. |
Journal: | Journal of Consumer Research
1982 : MAR, VOL. 8:4, p. 357-369 |
Index terms: | RETAIL PRICING SAMPLING CONSUMER INFORMATION |
Language: | eng |
Abstract: |
SCIMA