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| Author: | Moore, W. L. Holbrook, M. B. |
| Title: | On the predictive validity of Joint-space models in consumer evaluations of new concepts. |
| Journal: | Journal of Consumer Research
1982 : SEP, VOL. 9:2, p. 206-210 |
| Index terms: | CONCEPT TESTING CHOICE THEORY SAMPLING FORECASTING TECHNIQUES CONSUMER ATTITUDES |
| Language: | eng |
| Abstract: |
SCIMA