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| Author: | Grandcolas, U. Rettie, R. Marusenko, K. |
| Title: | Web survey bias : Sample or mode effect |
| Journal: | Journal of Marketing Management
2003 : JUL, VOL 19:5-6, p.541-561 |
| Index terms: | INTERNET SURVEYS RESEARCH SAMPLING MEASUREMENT |
| Language: | eng |
| Abstract: | The most succesful form of Internet research are web surveys. Web surveys are becoming a market research tool especially in the US. However there has not been much study on the influence of the web mode contrast with more conventional administration methods. This article examines the literature on web surveys and sources of error. Article also examines the impact of the web administration mode. |
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