search query: @indexterm sampling / total: 296
reference: 193 / 296
Author: | Churchill, G. A. Peter, J. P. |
Title: | Research design effects on the reliability of rating scales : a meta-analysis. |
Journal: | Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 360-375 |
Index terms: | MARKETING RESEARCH RATING SCALES RELIABILITY SAMPLING MEASUREMENT THEORY |
Language: | eng |
Abstract: |
SCIMA