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Author: | Zeithaml, V. A. Parasuraman, A. Berry, L. L. |
Title: | Problems and strategies in services marketing. |
Journal: | Journal of Marketing
1985 : SPRING, VOL. 49:2, p. 33-46 |
Index terms: | SERVICE MARKETING CORPORATE STRATEGY SAMPLING |
Language: | eng |
Abstract: |
SCIMA