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| Author: | Dubois, P. L. Nicholson, P. |
| Title: | Le fichier clients, source de profit = Customer files : a source of profit. |
| Journal: | Revue Francaise du Marketing
1985 : MAY-JUL, 103, p. 39-48 |
| Index terms: | CUSTOMERS FILES DIRECT RESPONSE MARKETING SAMPLING |
| Language: | fre |
| Abstract: |
SCIMA