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Author: | Chambers, M. L. Eglese, R. W. |
Title: | Use of preview exercises to forecast demand for new lines in mail order. |
Journal: | Journal of the Operational Research Society
1986 : MAR, VOL. 37:3, p. 267-273 |
Index terms: | MAIL ORDER SELLING FORECASTING CONSUMER DEMAND ESTIMATION SAMPLING |
Language: | eng |
Abstract: |
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