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| Author: | Lesser, J. A. Hughes, M. A. |
| Title: | The generalizability of psychographic market segments across geographic locations. |
| Journal: | Journal of Marketing
1986 : JAN, VOL. 50:1, p. 18-27 |
| Index terms: | MARKET SEGMENTATION SAMPLING MARKETING RESEARCH CITIES SHOPPING |
| Language: | eng |
| Abstract: |
SCIMA