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| Author: | Robson, S. |
| Title: | Ethics: informed consent or misinformed compliance? |
| Journal: | Journal of the Market Research Society
1991 : JAN, VOL. 33:1, p. 19-28 |
| Index terms: | ETHICS MARKET RESEARCH CONSUMER PANELS SAMPLING |
| Language: | eng |
| Abstract: | The MRS /Market Research Society/ Code of Conduct addresses the ethic of the relationship between client and researcher, but leaves the ethics of the relationship between researcher and respondent open to abuse. It does not acknowledge that researchers have competing obligations. Some rules in the Code are cited, difficulties in interpreting and implementing them are discussed; the issues of observers and videoing groups are dealt with in detail. The problem of sensitive issues is considered. The ethical trap of less orthodox techniques /sensitivity panels, conflict groups, couple and family groups/ is discussed. Small sample confidentiality is problematic. An open debate on the conflict between client and respondent is suggested. |
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