search query: @indexterm Clothing industry / total: 297
reference: 144 / 297
Author: | Joly, H. |
Title: | Industrie du luxe: rebondir sur la crise. Leviers pour le succes dans les ann`es 90. (!LUXURIES) |
Journal: | Revue Francaise du Marketing
1991 : APR-SEP, 132-133, p.97-109 |
Index terms: | MARKETING STRATEGY PERFUMERY INDUSTRY CLOTHING INDUSTRY BRANDS CREATIVITY CRISIS MANAGEMENT |
Language: | fre |
Abstract: |
SCIMA