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| Author: | Gallagher, K. Weinberg, C. B. |
| Title: | Coping with success: new challenges for nonprofit marketing. |
| Journal: | Sloan Management Review
1991 : FALL, VOL. 33:1, p. 27-42 |
| Index terms: | NON-PROFIT ORGANIZATIONS MARKETING PUBLIC SECTOR PRIVATE SECTOR VOLUNTARY ORGANIZATIONS |
| Language: | eng |
| Abstract: |
SCIMA