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| Author: | Ketelhöhn, W. |
| Title: | An interview with Aldo Palmeri of Benetton: the return as CEO. |
| Journal: | European Management Journal
1993 : DEC, VOL. 11:4, p. 481-484 |
| Index terms: | CLOTHING INDUSTRY INTERNATIONALIZATION CHIEF EXECUTIVE OFFICERS ITALY |
| Language: | eng |
| Abstract: | After seven years as CEO of Benetton, Aldo Palmeri left the company, having transformed the organisation from a successful local Italian apparel retailer into an international distributor and retailer. Palmeri accepted an invitation from the Benetton family to return as CEO in the late autumn of 1992. Earlier disagreements over strategy had been resolved, and Palmeri was ready to introduce his earlier ideas on globalising the group of companies. |
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