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| Author: | |
| Title: | Market survey 3: jeans |
| Journal: | Retail Business
1994 : OCT, 440, p. 47-65 |
| Index terms: | MARKETING MARKET SURVEYS CLOTHING INDUSTRY |
| Language: | eng |
| Abstract: | The jeans market was last covered in Retail Business, June 1991. Jeans are defined as being a type of construction rather than a particular type of fabric, and therefore, jeans made from fabrics such as corduroy are covered, as well as denim. Denim accounts for an estimated 98% of the jeans market, however. The cut of jeans can vary from flares to baggy legs, narrow drainpipes or pleated fullness from the waist at the front of the particular garment. |
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