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| Author: | Littmann, P. Stippel, P. |
| Title: | Wie stark ist Boss? *HUGO BOSS |
| Journal: | Absatzwirtschaft
1994 : APR, p. 14-17 |
| Index terms: | MARKETING CONCEPT BRANDS PRODUCT DESIGN GLOBAL MARKETING CLOTHING INDUSTRY |
| Language: | ger |
| Abstract: |
SCIMA