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| Author: | Papp, B. |
| Title: | Clothed ambition |
| Journal: | Business Central Europe
1995 : APR, VOL. 3:20, p. 25-26 |
| Index terms: | EUROPE TEXTILE INDUSTRY CLOTHING INDUSTRY |
| Language: | eng |
| Abstract: | To survive until now, Central European textile and clothing producers - like Slovakia's Tricota and Estonia's Baltika - had to sell to the West. Now they are looking East. In the past Trikota exported only through Prague-based Centrotex. To get new business, Trikota advertises in specialist trade magazines and sends its six-person strong sales team to trade fairs across Europe or to knock on the doors of large department stores. |
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