search query: @indexterm Clothing industry / total: 297
reference: 106 / 297
| Author: | Stippel, P. |
| Title: | Wenn alle Stricke reissen: Vertriebskrise bei Benneton-Deutschland. |
| Journal: | Absatzwirtschaft
1995 : MAY, p. 20-22 |
| Index terms: | CLOTHING INDUSTRY CRISES MARKETING STRATEGY MARKETING CONCEPT MARKETING MIX GERMANY |
| Language: | ger |
| Abstract: |
SCIMA