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| Author: | Stippel, P. |
| Title: | Der Fall Bruno Banani: Wie man heute Innovationen verkauft. |
| Journal: | Absatzwirtschaft
1995 : OCT, p. 22-23 |
| Index terms: | CLOTHING INDUSTRY FASHIONS INDUSTRY NEW PRODUCTS INNOVATION MARKETING STRATEGY |
| Language: | ger |
| Abstract: |
SCIMA