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| Author: | Munk, N. |
| Title: | Gap gets it |
| Journal: | Fortune
1998 : AUG. 3, VOL. 138:3, p. 44-54 |
| Index terms: | BRANDS CLOTHING INDUSTRY MANAGERS |
| Language: | eng |
| Abstract: | Mickey Drexler is turning the apparel chain into a global brand. He wants buying a Gap T-shirt to be like buying a quart of milk. But is this business a slave to fashion ? |
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