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| Author: | Wang, Fenge |
| Title: | On the protective system of brand name products in clothing industry (original) |
| Journal: | Economic Reform (c)
1997 : 5, p.34-35 |
| Index terms: | CLOTHING INDUSTRY BRANDS |
| Language: | chn |
| Abstract: | Brand name products are often faced with the following threats: The registry of trade marks is anticipated by that of others. Brand name products lose themselves in joint ventures and their trade marks are forged. Enterprises lack the ability of innovation. In view of the above, enterprises should take active measures and establish a trade mark- protecting system. It includes legal protection, that is, making protective registration according to "Trade Mark Law" , the self-protection of enterprises, that is, ensuring quality, popularizing vigorously branded products, enhancing enterprises' ability of development of new products, and market protection in a bid to put an end to counter and shoddy products. |
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