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| Author: | Fuller, K. et al |
| Title: | Complacency kills: protecting Levi's cool mindshare |
| Journal: | Marketing and Research Today
1998 : FEB, VOL. 26:1, p. 17-22 |
| Index terms: | CLOTHING INDUSTRY MARKET RESEARCH YOUNG PEOPLE |
| Language: | eng |
| Abstract: |
SCIMA