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| Author: | Zhao, Hong |
| Title: | Thinking over several problems in improving the export profits of our national clothing business (original in Chinese) |
| Journal: | China Textile (c)
1998 : 9, p.27-30 |
| Index terms: | CLOTHING INDUSTRY EXPORTS CHINA MANAGEMENT |
| Language: | chn |
| Abstract: | China is the leading power of clothing exports and provided with an ample space by the future international clothing market. China will increase clothing exports by an annual growth rate of 6.7 percent; thus till 2000, the volume of clothing exports will amount to $350 hundred million, accounting for 65 percent of China's total textile clothing exports and a sixth of the world clothing exports. Now, the brand stores by monoply have been received universally by customers as a sales means. For China possesses a number of excellent brand names that can march onto the international market, it is feasible to establish clothes stores by monoply outsidely. Howver, to do so, we should pay attention to choosing investment markets and goods carefully. And price, marketing propaganda and service level all should not be ignored. |
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