search query: @indexterm clothing industry / total: 297
reference: 20 / 297
| Author: | Trapp, R. |
| Title: | Barbour in a storm. Reproofing the brand |
| Journal: | Management Today
2003 : APR, p. 54-57 |
| Index terms: | Brands Clothing industry Competition Companies United Kingdom Europe |
| Language: | eng |
| Abstract: | The fortunes of John Barbour & Sons, maker of the eponymous jacket, waxed profitable in the 80's and 90's on the back of Sloane Ranger chic. How has the firm faced changing tastes and fierce new competition? |
SCIMA