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| Author: | Mistilis, N. Daniele, R. |
| Title: | Challenges for competitive strategy in public and private sector partnerships in electronic national tourist destination marketing systems |
| Journal: | Journal of Travel & Tourism Marketing
2004 : VOL. 17:4, p. 63-73 |
| Index terms: | Public sector Private sector Strategy Marketing Tourism Technology |
| Language: | eng |
| Abstract: | Tourism destination marketing has become important to countries, and an electronic tool, a destination marketing system (DMS), can be of great help. Up to this date research literature has not concentrated on the challenges set by DMS on partnerships. This article examines the development of DMS in electronic national partnerships btw. public and private sector, and discusses the implications of these partnerships for the strategic direction of the electronic national DMS. |
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