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| Author: | Vliet, A. van de |
| Title: | Courtaulds fashions a comeback. ( *COURTAULDS ) |
| Journal: | Management Today
1986 : MAY, 5, p. 56-63 |
| Index terms: | CLOTHING INDUSTRY TEXTILE INDUSTRY |
| Language: | eng |
| Abstract: | Less than a decade ago Courtaulds summed up much that's wrong with UK industry. The group has been a complete cycle: thunderous rejuvenation, after long slumber, in the 1960s, recession and massive retrenchment in the 1970s; and finally re-emergence in the 1980s as a slimmed down, vastly more efficient business, pursuing less grand ambitions - but a far more durable management style. By aiming at high added value and listening to the market, the firm has become a symbol of power of survival. |
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