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| Author: | Syedain, H. |
| Title: | What suits Boss. *BOSS |
| Journal: | Management Today
1989 : JUN, p. 94-100 |
| Index terms: | CLOTHING INDUSTRY |
| Language: | eng |
| Abstract: | German menswear manufacturer H. Boss has made it successful by adopting a young, dynamic image of international appeal with more traditional Germanic efficiency and management skills. The Boss design department has no designers, just technicians who take last year's models and modify them. Thus a new collection can be created every season without high designer fees. Growth has come mainly from exports According to predictions exports as will the home market has reached its maximum. account for 90 p.c. of total sales in 10 years. It is important for the company to become increasingly international, taking into account national differences in fashion and retailing. |
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