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Author:Williams, I.
Title:Flying in the face of fashion
Journal:Business
1989 : DEC. p. 42-46
Index terms:CLOTHING INDUSTRY
RETAILING
COMPANY GROWTH
Language:eng
Abstract:Review of Brooks Brothers /BB/, the gentlemen's outfitter chain. Its acquisition by Marks & Spencer. The differing views on the investment. BB sales in Japan and the Far East. BB quality "conservatism". Upmarket BB profile and sales to executives. Expanded sales of womenswear. Branches and customer base. Management. Profits. Development of the BB US operation.
SCIMA record nr: 75590
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