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| Author: | Hetzel, P. |
| Title: | Design management et processus de collection : le cas des marques francaises d'habillement. |
| Journal: | Revue Francaise du Marketing
1990 : OCT, 129, p. 41-58 |
| Index terms: | CLOTHING INDUSTRY FASHIONS INDUSTRY CREATIVITY FRANCE MARKETING DESIGN MANAGEMENT |
| Language: | fre |
| Abstract: |
SCIMA