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| Author: | Bowie, N. |
| Title: | New directions in corporate social responsibility |
| Journal: | Business Horizons
1991 : JUL-AUG, VOL. 34:4, p. 56-65 |
| Index terms: | SOCIAL RESPONSIBILITY CORPORATE RESPONSIBILITY SHAREHOLDERS MANAGERS EMPLOYEES |
| Language: | eng |
| Abstract: | For too long corporate responsibility has been analyzed simply in terms of the responsibilities of the firm (firm's management) to all other corporate stakeholders except stockholders. Stockholders are excluded because the cost of honoring stakeholders obligations comes almost exclusively from their profits. If we are to have a truly comprehensive theory of corporate social responsibility, we must develop a theory for determining the appropriate reciprocal duties that exist among corporate stakeholders. If the managers and stockholders have a duty to customers, suppliers, employees, and the local community, then the local community, employees, suppliers, and customers have a duty to managers and stakeholders. |
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